A personal project; a challenge to create the brand identity for a seaside vinyl-themed bar and record shop. A vital third space that unifies lovers of music in a time of increasing social isolation.
The 'songbird' refers to the bar's mascot, a seagull, which encapsulates the identity of the venue: fun, informal, and a little chaotic. A simple colour scheme of monochrome contrasted with bright orange, in addition to the 'hand-drawn' chalk texture, lends to the venue's aim to create a homely, welcoming atmosphere for grassroots artists to perform, collaborate and socialise.
